About Us

Two Brothers, from Philadelphia, bring Authentic Philly Cheesesteaks to Rocktown - The Story

It took ten years of convincing by Steven Urglavitch, who, for years felt unfulfilled as a corporate healthcare leader, to persuade younger brother, Tommy Urglavitch, to leave a successful career in the Philadelphia region's bar-restaurant scene to embark on the URGIE's journey in the Shenandoah Valley.  

The mission was clear - to build a successful Authentic Philly Cheesesteak business by serving the highest-quality Philadelphia-style cheesesteaks with outstanding customer service. The Philly-Attitude is thrown in for authenticity - and good fun.


Our Pledge: URGIE’s Cheesesteaks are made from 100% Certified Angus Beef aged a minimum of 21 days and sliced paper thin. Amoroso Rolls, shipped directly from Philadelphia, PA, are used to ensure authenticity. URGIE’s also uses legendary Costanzo's rolls shipped from Buffalo, NY. URGIE’s Cheesesteaks is committed to sourcing local products when available.  

Amoroso Rolls - The Story

 Since the family bakery first opened in 1904, legendary Philly sandwiches have gotten their famous reputation by being served on an Amoroso’s roll. With a light, crisp crunch on the outside and a soft, yet firm bite inside, Amoroso's Bread & Rolls are Hearth-Baked from scratch and delivered fresh every day of the week. For the past 20 years, the legend has been spreading across the country and around the globe to Restaurants, Sports/Entertainment Venues, Supermarkets, Grocery Stores, Schools and Food Service Programs. Now everyone in the Shenandoah Valley can enjoy the rolls that make Philly cheesesteaks world-famous.  

Cheez Whiz - The Story

One of Urgie's three cheese options - Cheez Whiz has been a staple on Philly Cheesesteaks for as long as we can remember. Often copied, yet never duplicated, it's the Whiz in the "Whiz Wit" that makes Philly Cheesesteaks world famous. 

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Urgie's Cheesesteaks

245 E Water St, Harrisonburg, Virginia 22801, United States

540-615-5455

All hours at Pale Fire Brewing Company during construction and weather-permitting.

Also Open for lunch the following days: 

Tuesday       12PM-3PM

Friday            1PM-3PM

Saturday        2PM-10PM


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